Ready for your online visuals to finally look and feel aligned with the work you do in the world?

A Cohesive, Strategic, and Beautiful

brand & website is possible for you

And when you share with confidence you’ll be able to sell more, serve more, and grow your impact.

You got into this business because you have a heart for service and a skill set that helps others. And the folks you’ve partnered with have brought you so much joy and you know this is what you’re meant to do - the impact you’re meant to make.

Then...like most busy service providers, you get so focused on doing the work that your own business, marketing, visual assets, and website take a backseat. One day you realize that your website really doesn’t begin to communicate the magic you offer to the world and how brilliant you are.

You want your website to showcase your offers, your expertise, and your personality in a way that matches the caliber of all you bring to the table. It should enhance your good reputation, feel like coming home for you and your ideal clients, let you stand out from the crowd in a way that feels authentic and aligned with who you truly are and what you do - your unique essence.


The truth is: your brand and your work already feel like home - but what’s missing is your home’s curb appeal. An outsider’s perspective and a partner in design will make all the difference.


You’ve done so much work on the inside of your home - decorating the rooms (your offers), making comforting and inviting spacing for your clients, and working hard on your craft. But being so close to it, focused on the inside, can make it difficult to make sure that the outside clearly showcases what your magic is.


It's time to partner with a designer!

A brand and website designer that will work 1:1 with you to help you discover your magic and ideal client, awaken your visuals breathing fresh life into your business, welcome in your growing audience on your website, and nourish your work from the inside out.


This is your essence, captured.

Here at Dawn & Delight, I’m dedicated to helping your online home look as good on the outside as it feels on the inside.

"The best thing I could have done for my business.”

“Rebranding seemed terrifying, but after 7 years in this game it was the best thing I could have done for my business. Shaina was able to capture the essence of the multifaceted brand I’ve built over the years. This is my dream website come true!”

ADA ROJAS OF ALL THINGS ADA

With over 8 years of business, and hundreds of other visionary entrepreneurs helped, I’ve streamlined my process and created a signature experience just for you.

Meet The Dawn Approach

Let’s partner together on a completely custom Brand and Website design following my proven method: The Dawn Approach.

The Dawn Approach At a Glance:

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DISCOVER:

Uncover your deep why behind your business, clarify your values and differentiators, do ideal client research, and a deep dive into your identity, essence, and how we can showcase it online.

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AWAKEN:

Here, the rubber meets the road and your brand visuals come to life with a custom Brand Clarity Board (a moodboard on steroids), logo design and alternates, and Style Guide to refer back to over and over again when using your brand.

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WELCOME:

Next up is website strategy. This includes clarifying user profiles so we can speak directly to your audience, working on your copy and photographs (add-ons for support with copywriting and custom photography available), and then we’ll pair intentional strategy with gorgeous design to welcome in the right people to your business.

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NOURISH:

Take you and your new brand + website through a customer touchpoint assessment, develop content pillars for your marketing, design social media templates for you, and empower you to move forward with confidence sharing everything we’ve designed and built together.

wondering if tHE DAWN APPROACH is for you?

The DAWN Approach is perfect for Visionaries, Coaches, Space-Holders, and Service Providers like you who want to:

SELL MORE WITH CONFIDENCE, CLARITY, AND INTENTION, KNOWING THAT YOUR BRAND AND ONLINE HOME ARE WELCOMING, INFORMING, AND COMMUNICATING CLEARLY.

SCALE AND GROW YOUR BUSINESS WITH THE VISUAL FOUNDATION IN PLACE, ALLOWING YOU TO LAUNCH FASTER, CREATE NEW OFFERS WITH EASE, AND KNOW YOUR MARKETING MATERIALS WILL LAND WITH YOUR AUDIENCE.

UTILIZE STRATEGIES, TOOLS, AND VISUAL GUIDELINES STAY CONSISTENT AND COHESIVE LONG-TERM, ADDING TO YOUR PROFESSIONALISM AND BOTTOM LINE.

"Stand out - and grow my business"

“I now have a beautiful website. I am so incredibly happy because it helps me bring my professionalism to the level it needed to be in order for my brand to stand out - and grow my business!”

HEILI S. OF MINI HIPPO

In addition to all that, I also include these extras:

Custom branded gifs to use on Instagram or elsewhere

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Access to me via a private Slack channel to keep us both out of our inboxes

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EXTRA Graphics and support when you’re ready to launch your new brand + website

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